Video: How retailers can future-proof their businesses - CNBC Africa

How retailers can future-proof their businesses

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The golden age of choice, powered by the mobile phone and the global bazaar is just a click way, retailers face technological upheavals that leave them constantly having to reinvent themselves. This digital age necessitates that management adapt in how they interact with their customers and various stakeholders to build trust and engage more broadly on the positive impact they have on the communities in which they operate. Anton Hugo, Retail and Consumer Leader for PwC Africa joins CNBC Africa to talk about the PwC 2017 Total Retail report.

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