Marketing Media Money - CNBC Africa

Marketing Media Money

 Episode 6: New SAARF research revealed

Video / 3/16/2017 11:26:08 AM

Episode 6: New SAARF research revealed

After forty years as the gold standard (not only in South Africa but right across Africa), the closure of SAARF and its replacement by MRF (Marketing Research Foundation) is the single biggest event on the South African media and marketing landscape. Show hosts Gordon Muller, Independent Media Consultant and Thebe Ikalafeng, Founder & Chairman, Brand Leadership Group, talk to Jennifer Daniels, Regional Director for Africa & APAC, Telmar & Executive Director, PAMRO; Sechaba Motsiela, Chair, Marketing Association of South Africa MA(SA) and Virginia Hollis, Managing Director, Magnetic Media & Chair, SAARF.

 Episode 5: Attracting, training and retaining talent

Video / 2/14/2017 9:34:30 AM

Episode 5: Attracting, training and retaining talent

What is being done in Africa at present to attracting talent into marketing and advertising, and how does this compare to global initiatives? Is enough being done to drive excellence in training? Are young people being trained for jobs that don't exist anymore? In terms of retaining talent, what is being done to keep them in the industry, in their country and on the continent? For more Hosts Gordon Muller and Thebe Ikalafeng talk to Ilsa Grabe from Heineken; Ludi Koekemoer, Author & MBA Advisor to Monash South Africa and Raghav Lal, Executive Director at Trans National Education Ghana Limited.

 Episode 4: Is Black Friday relevant in Africa

Video / 2/10/2017 10:54:06 AM

Episode 4: Is Black Friday relevant in Africa

With the wild spending of the holiday period well behind us, hosts Thebe Ikalafeng and Gordon Muller look back to the effect Black Friday had on South African consumers and retail outlets. Over the years we've become used to mass crowd scenes at Walmart and K-mart but scenes like this from last year are unprecedented in South Africa and possibly Africa. The question is: Do scenes like this belong in Africa? Joining them for the discussion are: Mike Gendel, Group Managing Director of Gendel Strategic Marketing Group; Matthew Arnold, Head of Media at Native VML and Molemo Moahloli, GM Audience Measurement & Insights at GFK ZA.

 Episode 3: Impact of globalisation to successful advertising in Africa

Video / 1/24/2017 2:59:55 PM

Episode 3: Impact of globalisation to successful advertising in Africa

The advertising industry is dominated by global agency networks. This episode interrogates whether globalisation creates highways to successful advertising in Africa or whether it just sets up roadblocks. Hosts Thebe Ikalafeng and Gordon Muller talk to Odette vd Haar, Association for Communication and Advertising(ACA), Clara Priester, Regional Director, East and Southern Africa at EducationUSA, and Lolu Akinwunmi, Group CEO, Prima Garnet Africa, Nigeria.

 Episode 3: Does ad agency dominance stifle creativity?

Video / 1/24/2017 2:59:55 PM

Episode 3: Does ad agency dominance stifle creativity?

The advertising industry is dominated by global agency networks and is dominated by global agency networks. Does this strangle competition and stifle creativity? For more Hosts Thebe Ikalafeng and Gordon Muller talk to Odette vd Haar, Association for Communication and Advertising(ACA), Clara Priester, Regional Director, East and Southern Africa at EducationUSA, and Lolu Akinwunmi, Group CEO, Prima Garnet Africa, Nigeria.

 Episode 2: Is there a future for traditional advertising agencies?

Video / 11/7/2016 9:30:19 AM

Episode 2: Is there a future for traditional advertising agencies?

Hosts Gordon Muller and Thebe Ikalafeng discuss an interesting development in the evolution of advertising and communication agencies and pose the question "is there a future for traditional advertising agencies"? And then talk on role of digital media in the marketing mix with guests Jarred Cinman, MD of Native VML and Mark Kaigwa, Founder at Nendo - Strategy & Storytelling for Digital Africa, in Nairobi.

 Episode 2: Digital disruption of marketing strategies

Video / 11/3/2016 12:28:01 PM

Episode 2: Digital disruption of marketing strategies

Hosts Gordon Muller and Thebe Ikalafeng and guests Jarred Cinman, MD of Native VML and Mark Kaigwa, Founder at Nendo - Strategy & Storytelling for Digital Africa, in Nairobi discuss how brands and agencies could be more innovative, and more effective, when it comes to online marketing

 Episode 1: Should rebates be frowned upon?

Video / 9/22/2016 10:07:54 AM

Episode 1: Should rebates be frowned upon?

On the first episode of Marketing, Media, Money hosts Thebe Ikalafeng and Gordon Muller discuss different kinds of rebates and discounts, including super rebates, invisible rebates and rebated commission.

 Episode 1: Value of transactions

Video / 9/22/2016 10:07:54 AM

Episode 1: Value of transactions

On the first episode of Marketing, Media, Money hosts Thebe Ikalafeng and Gordon Muller talk on the value of transactions, the Real ROI, as well as media spend and market outcomes.

 Episode 1: Media transparency in the advertising industry

Video / 9/22/2016 10:07:54 AM

Episode 1: Media transparency in the advertising industry

On the first episode of Marketing, Media, Money hosts Thebe Ikalafeng and Gordon Muller talk about collusion and price fixing among media owners and on the K2 report on media transparency in the advertising industry joined by Chris Botha, CEO of Media Shop and Yvonne de Souza, Executive, Pan-African Media & Digital.

Total Video's in this playlist:11